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Home > In house Search Engine Marketing. Can I do it myself?

 

In-house Search Engine Marketing. Can I do it myself?

• In-house Search Engine Optimization and in-house PPC requires industry knowledge and a robust set of tools to manage your campaign.  It takes diligence and ongoing attention to detail to be effective.
  
  
• Online Marketing Group can help you to set up an effective in house PPC or in-house SEO effort.  Working directly with your staff, we'll train them in the tools and methods to manage and monitor a campaign. 
  
  
• Ask one of our SEO in house or PPC in-house professionals about how to arrange a free consultation on the timing and costs involved for in-house PPC or in house SEO.
  
  
• Summarized below are the three main components to managing successfully  PPC or SEO in-house:
  

Time

Search Engine Marketing in house takes time, both initially, to set up the campaign(s), and later, on a weekly/monthly basis. The first stages for in-house PPC or in house SEO will always take the longest - keyword research, setting up ad groups, writing copy, establishing business rules and deploying the campaign on each Search Engine.

Tools

There are tools available for in house use which make PPC monitoring and management easier and more efficient. These in house tools can help you perform tasks during the keyword analysis phase and the reporting & monitoring phases. There are also industry news memberships/services which can help you monitor the ongoing changes in-house in the Search Engine Marketing industry.

Expertise

Developing an in-house expertise in this area requires research, an understanding of both technical and content issues, plus lots of trial & error.

Questions to ask yourself when considering an in house Search Marketing program:

How important is search marketing  to your business?  Can you designate 50% of a staff member’s job/time for search, or will you just add search responsibility to someone’s already packed workload?

Can your organization make the financial & time commitment to purchase the tools necessary and train your staff member(s) on PPC and/or SEO?  

If after considering these questions you feel it’s appropriate to manage your PPC and/or SEO in-house, Dragon Search Marketing can guide you through the steps necessary to do it yourself

Contact us to find out how DragonSearch can help your company realize its online business goals.

Learn more about our Search Engine Optimization Process

Learn more about our PPC Process