Establish Business Rules
Before launching a PPC campaign, we set up numerous "rules" or guidelines that govern how we manage the account. We look at the many variables to running a successful campaign:
Dayparting – choosing the best part(s) of the day to run the campaign
Shadowing – Keeping you just ahead or just behind a key competitor
Minimum/Maximum spend for each keyword
Position – Some keywords are more expensive than others and some are more important to your business. Therefore, we establish a range of positions (and budget) for each of your keywords, whether a couple dozen or a couple of thousand.
Contact us to find out how DragonSearch can help your company realize its online business goals.
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