Eight Steps to PPC Advertising Success

The key is to use PPC advertising in a smart, strategic way. Like choosing the best time(s) of day to advertise, "shadowing" a key competitor, and constantly looking for pricing gaps to minimize your cost for each click. All this while maintaining strong visibility on the SERP (Search Engine Results Page).

We utilize the following process to give your campaign the greatest chance for success:

Defining your goals and expectations for the campaign
Reviewing current and/or past PPC activity and success or disappointments
Establishing Business Rules, such as desired position, competitors, day- parting, etc.
Identifying the best keywords: Maximum traffic at minimum cost
Establishing a monthly/daily budget
A/B testing setup to compare different creative approaches and landing pages
Monitoring & reporting of your results and your log files to watch user behavior
Continual Interaction

See the first step in Pay Per Click success