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home >> Customer Acquisition >> Online Advertising

 

Online Advertising

The only sure thing about on-line advertising is change. What worked last year may not work today. Yet today there are some effective opportunities that didn't exist six months ago.  

Your team at DragonSearch can help you filter out all the noise and develop an advertising plan that works for you. Whether on a Pay-Per-Click, auction, or sponsorship level, we'll analyze each opportunity and adapt your off-line marketing message for the online world.

For online advertising, Dragon Search works closely with our strategic partners and would be happy to make an introduction for you.

The Issues:

• Banners, Rich Media, Pop-ups, Txt opportunities.

• Cost per Thousand (CPM), Cost per Click (CPC), Cost per Action (CPA)

• Online networks like Doubleclick, Valueclick, etc.

• Affiliate marketing programs on your own versus established networks such  as LinkShare & Commission Junction:

• The promise & pitfalls

• Landing page design and data capture

• Tracking (user behavior, performance, and ROI calculations)

How we can help

DragonSearch is immersed in the online world. From our existing alliances and previous experience, we can help you build a custom campaign utilizing the online advertising opportunities that will effectively meet your unique goals. Our experience in the offline world will also help us integrate your online and offline marketing efforts.